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Should you employ in-house telemarketers or use a telemarketing agency? Marketing Articles | December 3, 2010
B2B telemarketing is seen as a proven business-to-business marketing tactic for many companies. But, there?s always the question of who actually does it.
Even for larger companies with dedicated sales teams this is a valid question: should you use your own telemarketers or turn to a specialist telemarketing agency?
Let?s put aside how to find a good telemarketing agency, and focus on the question of whether you should use internal resource or hire an external? telemarketing agency.
For many companies Cheap Jets Jerseys , there are three compelling reasons to use a telemarketing agency:
1)??? Focus
2)??? Capabilities
3)??? Cost
This article examines these three reasons and suggests why, in many cases, it makes more sense to use the services of an external telemarketing agency for business-to-business telemarketing campaigns.
1)??? Focus
Firstly, a strong reason for using a telemarketing agency is that they will focus on the task of generating leads for your business. Many companies, when using an internal resource, will hand this over to either an admin person or expect telemarketing to be done as an extension of their role.
But Trenton Cannon Hat , let?s be honest about what really happens in most businesses: they find something else to do.
Unlike a telemarketing agency, which employs people to make outbound telemarketing calls day-in, day-out, your employees have other duties to perform. And, believe me, they will find anything else to do rather than telemarketing. The same goes for if you choose to hire your own people ?just to cold call? rather than use a telemarketing agency. After a few months Chris Herndon Hat , I guarantee, they will be doing something (anything) else rather than telemarketing.
Using a telemarketing agency means that you have a resource focused on telemarketing for your business. By using a telemarketing agency you ensure a continual effort to generate leads, not the reluctant, ad-hoc approach you will get form your own people.
2)??? Capabilities
Hand-in-hand with the issue of focus is that of capabilities. By working with a telemarketing agency you will access people who are far better at telemarketing that your own people. Even if you have dedicated sales people they often won?t match a good telemarketing agency when it comes to making outbound calls.
External telemarketing agencies also bring capabilities around data acquisition, segmentation, key message and ?pitch? development which your own people will lack.
Think about it; a good telemarketer working in a small telemarketing agency will pitch around 100 prospects in a week. Given that the best telemarketers have been in the game for at least 10 years Joe Namath Hat , that?s over 50,000 pitches. That?s a level of telemarketing experience you will. Wholesale Authentic Jerseys Wholesale Replica Jerseys Wholesale NHL Jerseys Wholesale NFL Jerseys From China Wholesale NBA Jerseys Online Wholesale Nike NBA Jerseys Wholesale Authentic MLB Jerseys Wholesale Baseball Jerseys holesale NCAA Jerseys Wholesale College Baseball Jerseys |
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Post subject: Trenton Cannon Hat
